Car sales is a rough world sometimes. It’s all doom & gloom from the media: “there’s no floor traffic, sales are down 40%, blah blah blah” and sometimes you feel like a bag of crap because you’re not selling, but everyone else seems to. Guess what: Sales is an attitude game and every perception you THINK, true or not, will affect your outlook, and therefore, your outcome.
Personally, I’m very thankful that I work at MINI, and even more thankful I work at Sandia MINI. Nothing beats working for a great brand than working at a great dealership populated with great people. That it just so happens to be MINI, all the better. There isn’t a better place to work in the car sales world right now than where I am. Evidence. Realizing that is one thing, putting it into action and creating momentum is another.
That’s why today and from every day onward, I’m going to tackle my workday head-on. I’m going to hope for create sales. Follow-up with customers. Create relationships. Use all of the marketing tools at my disposal. Create new marketing tools. Use technology to drive my business. 71% of buyers purchase their vehicle because they liked their salesperson.
I’m likable, right?
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